MICHAEL HAKIM ARTIST BRANDING
Michael Hakim is a Los Angeles-based artist with Lebanese and Palestinian roots, bringing a rich fusion of cultures to his music. With a sound that seamlessly blends English and Arabic, Michael creates a unique musical experience that resonates across borders. His latest album, Peaks and Valleys, features standout tracks Minshanik and Peaks and Valleys, both of which have charted on Shazam and captured the attention of listeners worldwide.
ARTIST: MICHAEL HAKIM
DESIGNER: HARRISON COONS
SCOPE: TOTAL ARTIST BRANDING AND MERCH DESIGN
BRAND AESTHETIC DESIGN
For this design process, we wanted to focus on the display of Michael’s Arabic heritage when building out his aesthetic. Leaning into many different facets of his culture was important here.
ARTIST MERCH DESIGN
The focus of the merch design was Michael’s upcoming album release Peaks and Valley’s
A majority of this merch centers around the individual track on the album as well as the overall aesthetic of the albums music as well.
