GUINNESS GOLDEN HARP: HARD SELTZER

CLIENT: GUINNESS

CONCEPTUAL DESIGN

DESIGN BY: HARRISON COONS

CREATIVE DIRECTION: HARRISON COONS

DATE CREATED: MAY 22nd, 2022

Introducing the Guinness Golden Harp – the refreshing and light alternative to the rich and creamy dark stouts that Guinness is known for. With the explosive growth of the hard seltzer market, there’s always an opportunity to expand a brand and introduce Guinness to a whole new audience. Made with the same expert craftsmanship and attention to detail that goes into all Guinness products, but with a twist. Golden Harp would be the perfect choice for those looking for a gluten-free and low-calorie option that still delivers on taste. So sit back, relax, and enjoy a taste on the lighter side. Golden Harp, a game changer in the beverage industry.